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Maswadi
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Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA)
Published by Universitas Tanjungpura
ISSN : -     EISSN : 27462722     DOI : -
Core Subject : Economy, Humanities, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Social Sciences
TIJDESSA is a biannual journal published twice a year in July and December. Each issue contains 6 articles. Articles can be submitted at any time and will be published according to the schedule. The journal is published only in the electronic version.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG" : 6 Documents clear
DETERMINERS OF THE MAIN LIVESTOCK COMMODITIES OGAN KOMERING ULU DISTRICT: DETERMINERS OF THE MAIN LIVESTOCK COMMODITIES OGAN KOMERING ULU DISTRICT Yenni Sihite; Firda Novalia; Ahmad Iskandar; Putri Ayu Ogari
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

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Abstract

This study aims to (1) determine agricultural subsectors seed, (2) identify the main commodity agriculture sector with the potential to be developed as a driver of the economy in K abupaten Ogan Ogan Ulu , (3) determine the structure and pattern of growth of the subsector and agricultural commodities featured in K Ogan Komering Ulu Regency . The method used is a purposive method . The data used are time series data that is secondary data of OKU Regency GRDP at current prices (2013-2017 ) and data on the area of production of agricultural commodities over a period of 5 years (2014-2018 ). The analysis shows that the estate crops sub-sector is the leading agricultural sub-sector in OKU Regency . Main commodities of livestock subsector are dairy cows, beef cattle , buffalo horses , sheep, and pigs . The patterns of growth in agriculture and leading commodities in the Ogan Komering Ulu Regency consist of: the plantation and forestry sub-sectors as fast-growing subsectors. While the food crops sub-sector is an advanced but depressed sub-sector, while Animal Husbandry and Fisheries are among the relatively sub-sectors. Leading commodities in the livestock farming sub-sector such as beef cattle are advanced and fast developing commodities; while goats and sheep are included in developing commodities ; while dairy cows are commodities that are relatively left behind.
AGRIBUSINESS SEDAP MALAM FLOWER’S (POLIANTHES TUBEROSA L.) IN PASURUAN REGENCY: A STUDY OF PERCEIVED STRENGTHENING: AGRIBUSINESS SEDAP MALAM FLOWER’S (POLIANTHES TUBEROSA L.) IN PASURUAN REGENCY: A STUDY OF PERCEIVED STRENGTHENING Hamidah Hendrarini; Wahyu Santoso
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

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Abstract

Sedap Malam flowers (Polianthes tuberosa L.) are very popular behind the exotic market opportunities are still known to a variety of issues so need to explore the perceptions of business actors. The research objective is analyze the perceptions of farmers in the agribusiness Sedap Malam flowers and the policy of the Pasuruan Regency government in strengthening the agribusiness Sedap Malam flowers. The study was conducted in Rembang District, Pasuruan Regency with 55 farmers as respondents. The data analysis method uses a descriptive approach with the interpretation of the average value of the interval. The results of the study revealed that farmers' perceptions based on the conditions of land excretion put a statement Sedap Malam flowers (Polianthes tuberosa L.) cultivation with land that contains fertile clay and stipulating Sedap Malam flowers (Polianthes tuberosa L.) cultivation land did not conflict with the general spatial plan and regional layout of Pasuruan Regency were perceived better than other statements. Another interesting finding is that the understand technology places vegetative propagation of plants using tubers and determines the frequency and interface of fertilizer application based on crop needs, while farmers' perceptions of government policies on agribusiness Sedap Malam flower protecting of agricultural land for cultivation and pleasant Sedap Malam flowers (Polianthes tuberosa L.) as one of the regional icons, both are perceived very well to support the sustainability of farming. The policy support is a tangible form of strengthening that reflects the uniqueness of the region through its superior agriculture sector.
JAPANESE PUBLIC DIPLOMATION IN CHANGING NATION BRANDING THROUGH THE NIHONGO PARTNERS PROGRAM IN INDONESIA, 2014-2019: JAPANESE PUBLIC DIPLOMATION IN CHANGING NATION BRANDING THROUGH THE NIHONGO PARTNERS PROGRAM IN INDONESIA, 2014-2019 Enggar Wiganti Laras; Laode Muhammad Fathun; Sindy Yulia Putri
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

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Abstract

his research discusses how Japanese public diplomacy through the Nihongo Partners program to change nation branding in Indonesia in 2014-2019. The strategy undertaken by Japan with public diplomacy with Indonesia as a partner is due to the tenuous relations between Japan and countries in the Southeast Asia Region, one of which is Indonesia. On Post World War II, Japan tried to rise and finally succeeded to become developed country. However, the inherent bad history of colonizing countries in ASIA, the Malari Incident, and the dominance of Japan that unsettled the public, Japan has a desire to improve the image of Japan with soft power namely culture and education. Established the Japan Foundation as a government agency that aims to spread Japanese culture abroad through activities carried out by JF. In this program through the Japan Foundation in collaboration with the Government of Indonesia through the Ministry of Education and Culture of the Republic of Indonesia as a bridge between the two countries in carrying out this program. Through the Nihongo Partner program, Japan is trying to do public diplomacy to change the nation’s image of their country from a country that has a bad image into a peaceful and friendly country. This effort is Japan's way of realizing the nation's branding to emphasize that Japan has changed for the better and is given international trust in Japan with the aim of providing a good image, vision and mission, their way of life and Japanese cultural values. Keywords: Public Diplomacy, Cooperation, Nation Branding, Culture, Education.
DOES TRUST AND HEDONIC OTIVATION ENHANCE PURCHASE INTENTION? DOES TRUST AND HEDONIC OTIVATION ENHANCE PURCHASE INTENTION? Benedict Valentine Arulanandam; Helma Malini; Fiola Oktaningtias
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

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Abstract

Abstract: The purpose of this study is to define the influence of Hedonic Motivation, Instagram Stories Features and Trust to Consumer Purchase Intention. This work uses a quantitative approach to the study of data using multiple linear regression approaches. The participants in this analysis are women aged 20 to >25 years of age. The findings of this study are that Hedonic Motivation, Instagram Stories Features and Trust have a significant positive effect on Purchase Intention. The findings of the analysis showed that the three independent variables had a major positive effect. Hedonic Motivation, Instagram Stories Features and Trust have a major positive impact on Purchase Intention at a 5% point of significance. Keywords: Hedonic Motivation, Instagram Stories Features, Trust, Consumer Purchase Intention.
FACTORS AFFECTING ONLINE PURCHASE DECISION OF SPINACH VEGETABLES IN PURWOKERTO THROUGH TUKANG SAYUR SITE: FACTORS AFFECTING ONLINE PURCHASE DECISION OF SPINACH VEGETABLES IN PURWOKERTO THROUGH TUKANG SAYUR SITE Martiana Nur Nugraheni; Tinjung Mary Prihtanti
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

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Abstract

Abstract: The research objectives was to analyze the characteristics and behavior of buying vegetable such as spinach by online, to find out the factors that influence the buying decision by online through tukangsayur.co. This research was conducted online in August, 2020 in Purwokerto areas. Determination of the sample using quota sampling with 70 respondents. The data analysis using binary logistic regression. The results showed that the respondents who made the buying decision of spinach preferred to make purchases online. Partially by age variable, income, price perception, and quality of product perception influenced significantly to decision chance of the spinach buying decision in Tukangsayur.co, while perception variable of trust has no significant effect on the spinach buying decission on Tukangsayur.co in Purwokerto areas. Keywords: spinach, online purchase, decision, logistic regression, perception
CONSUMER RESPONSE ON MARKETING MIX OF ALOE VERA GREEN PRODUCTS IN PONTIANAK WEST KALIMANTAN, INDONESIA: CONSUMER RESPONSE ON MARKETING MIX OF ALOE VERA GREEN PRODUCTS IN PONTIANAK WEST KALIMANTAN, INDONESIA Maswadi; Darsono; Slamet Hartono; Kusnandar
Tanjungpura International Journal on Dynamics Economics, Social Sciences and Agribusiness Vol. 1 No. 2 (2020): TANJUNGPURA INTERNATIONAL JOURNAL ON DYNAMICS ECONOMICS, SOCIAL SCIENCES AND AG
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tanjungpura

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Abstract

Abstract: Green products or which are also often referred to as environmental friendly products that are complex enough to be defined. Green products made from aloe vera produced by a small company of processed aloe vera, which has been developed in Pontianak, West Kalimantan Indonesia experienced excellent growth in the development of refined products are made. Initially only aloe vera drinks are produced but it's been producing aloe vera into jelly, tea, dodol, chocolates and crackers. The purpose of this study is to analyze consumer response on marketing mix of green products processed aloe vera in Pontianak City. The research method in this study is a survey method. Sample of consumers used incidental sampling technique. The analytical tool used is conjoint analysis with the matrix between 5-P i.e. production / product (P), price (P), Place (P), promotion (P), people or 5-P with agro-industry customer satisfaction with the product. The results showed that marketing mix which has influence on green products processed aloe vera, in the sequence is price (19.93%), place (19.16%), product (18.57%), packaging (16.31%), performance (15.83%) and promotion (10.18%). Keywords: aloe vera; consumer response; green products; marketing mix; conjoint analyz

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